Strategy + Transformation Consultancy

Your partners to the next level

We help organizations plan their digital transformation and make it happen, with very practical advice and no ties to any vendor.

Founded by technology leaders20+ years in corporate and entrepreneurial environments
Sonia Ceballos, Co-Founder and Managing Socia
Sonia CeballosCo-Founder & Managing Socia
BelizeCaribbeanColombiaEl SalvadorBelgiumCanadaUSA
Without geographical boundaries

Our founders have led transformation at

Belize Telemedia BelizeNational Bank of Belize BelizeBASE · KPN Group BelgiumEricssonProximus BelgiumETB ColombiaTechy We El Salvador

Our story

The socias behind the work

A Belizean company founded by women who believe that digital transformation, strategically applied, is key to business growth and efficiency.

Sonia Ceballos

Sonia Ceballos

Co-Founder & Managing Socia

Transformation, portfolio and value management.

Juliana Ceballos

Juliana Ceballos

Co-Founder & Technology Manager

CEO of Techy We. Software, agile and technology teams.

We partner with a diverse network of technological innovators to deliver results for our clients.

Who we are

Digital transformation + strategy, without borders

A transformation company founded by global thinkers and technology experts, working with a network of strategists and specialists worldwide.

Strategy you can execute

We know the what and the how, and we share it with your team.

Independent advice

Not bound to vendors or technologies. No hidden agendas, only value.

Part of your team

Ultimate commitment. We stay with you through the whole transformation.

Strategy + Transformation Consultancy

Unleashing brilliance through transformation

Digital Transformation

We transform outdated processes into streamlined, automated workflows, unlocking operational efficiency and cost savings.

  • Strategy, people and processes, not only technology
  • Change management and organizational design
Paper form Email Spreadsheet Approval Automated workflow one flow · real-time data efficiency cost savings

How we work

From where you are to where you want to be

  1. 1

    Assess the as-is

    We map your current state, strengths and areas for improvement.

  2. 2

    Design the to-be

    A clear target and roadmap, aligned with your business objectives.

  3. 3

    Transform together

    We lead the change with your teams: processes, people and technology.

  4. 4

    Realize the value

    Governance and metrics that keep the results growing.

Why Socias

Advice that is very practical

20+

Years of experience

For over two decades, we've worked in corporate and entrepreneurial environments around the globe.

Very practical advice

We don't just know what, but also how, and we share it.

Socias is independent

Not bound to vendors and technologies. Only value.

No pyramid

An experienced team with a proven track record and no senior/junior pyramid.

Part of your transformation

Ultimate commitment. We're your trusted advisor.

Consultants

Meet the socias

Sonia Ceballos Managing Socia

Sonia Ceballos

Strategic consultant with extensive experience advising organizations on complex transformations, portfolio management, and operational improvement. Proven ability to translate strategy into actionable solutions, strengthen governance, and drive sustainable business value.

25+years in technology
600+employees through one transformation
3countries leading teams
TelecommunicationsFinancial servicesElectric utilitiesGovernment
  1. 1997

    Engineering roots

    ETB · Colombia
  2. 2001

    Network engineer

    Proximus · Ericsson
  3. 2005

    Head of Strategy & Programs

    BASE · KPN, Belgium
  4. 2016

    Chief Technology Officer

    Belize Telemedia
  5. 2019

    Chief Innovation Officer

    Belize Telemedia · Socias
  6. 2025

    CIO, Consultant

    National Bank of Belize

Key projects

Telecom2014 – 2016

Agile Organizational Transformation

Belgium
Agile operating modelGovernanceCross-functional teams
Telecom2016 – 2021

Digital Transformation

Belize Telemedia Limited
StrategyProcessesCustomer experience
Utilities2022

Procurement Process Optimization

Utility company
End-to-end redesignLeaner workflows
Government2022 – 2023

Government Digital Transformation

Government of Belize
Digital agendaModernization
Banking2025 – 2026

Digitalization Roadmap & Vendor Strategy

National Bank of Belize
RoadmapVendor strategyPriorities
Public sector2025 – 2026

BNSS Digital Transformation

UNDP · Belize National Statistical System
Digital platformStatistics portal

Speaking & training

2Facilitator / Trainer2Speaker2Panelist2countries
Masterclass Facilitator

AI Strategies for MSMEs

Digital Leadership Belize
Belize2025
Speaker

Digital Transformation & Leadership

Digital Leadership Belize
Belize2025
Masterclass Facilitator / Speaker

Digital Disruption

Digital Leadership Belize
Belize2025
Panelist

Redefining the Social and Technology Space

5th Global Conference – Governance of Small States · CCGI
Belize2024
Panelist

The Power of Data in Decision-Making

The Implications of Social Media: Should It Be Banned? · CCGI
Belize2024
Speaker

Digital Disruption

Disruptive Leadership Conference · Go Blue Consulting
Trinidad & Tobago2023

Talks + Ideas

How we think about transformation

“Digital transformation is not about buying technology.”

Sonia Ceballos, 2026
Training · Dec 2025
Belize

Global Digital Services Skills

Training local talent to deliver global digital services and lead Belize's digitalization.

Conference · 2026
SNBX Innovation Summit · El Salvador

The engineer in the age of AI

Juliana Ceballos on leadership in times of transformation and the skills that matter with AI.

Perspective
Responsible digitalization

Security and governance first

Start with the customer experience and secure processes. Technology comes after.

Perspective
Leadership

People drive transformation

Technology is essential, but people and a culture of innovation make change happen.

Perspective
Education + AI

Access is not education

The future belongs to those who can think, adapt and innovate.

Capacity building
Belize

Building digital teams

Investing in the people who will lead the country's next stage of digitalization.

Software development

From strategy to working software

When your strategy needs software, our partner techywe, led by co-founder Juliana Ceballos, builds it.

Visit techywe.com
Custom softwareWeb and mobile apps, from MVP to evolution.
Work cellsDedicated agile teams as your tech arm.
Digital transformationA roadmap from today to the target.
AgileSCRUM, Lean and Kanban coaching.
CrediQEl EncantoFiado AppBanco CuscatlánBanco G&TSeccuriUltraAirSISA SegurosBelizeOn

Want to work together?

Let's connect

Tell us where your organization is today and where you want to go.

Write to us disrupt@socias.bz
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